With the fifth incarnation of Asia’s 50 Best Restaurants being held on February 21st, Chopstix looks back at the launch of the list in 2013:
On Monday evening [February 25th 2013] the best restaurant in Asia will be announced. Whatever your viewpoint on awards and rankings, the winner is certain to be thrust to international fame and a year of being officially referred to as “Asia’s best restaurant” across the media. At least, such is the precedent of the World’s 50 Best Restaurants list, the creators of which are behind this launch.
Back in 2002, journalists at the UK industry magazine, Restaurant, came up with the idea of running The World’s 50 Best Restaurants as a feature which they knew would ruffle a few feathers and create publicity in the process. They couldn’t have predicted quite how huge their creation would become though.